SUPeeing. For the ladies.

1 comment | Posted by Aevok Apparel on
LADIES! this blog is for you.  Have you ever envied, even for a second, the fact that our male counterparts can pee while standing? Especially during a long run when getting down into a squat position is just NOT happening? Well, we are here to tell you that, with these four tips, you, too, can enjoy what, heretofore, was the privilege of our joystick-wielding brethren. You’re welcome.    Proper attire is key. For this to work, you MUST wear shorts or a running skirt.  It will not work with tights, so leave the Lulus in the drawer. Some may disagree,...
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Don't be a Pu**y ladies, LIFT HEAVIER WEIGHTS

3 comments | Posted by Aevok Apparel on
Yep.  I said it.  I used THAT word.  Because that's how important I believe it is for everyone, but specifically looking at you, ladies, to lift weights.  Often.  Heavy ones. Short and (kinda) sweet and totally doable. Why you ask?  Here's an example: The exercise is a weighted walking lunge for 40 seconds.  One woman picks up 10 pound dumbbells and another woman picks up 20 pound dumbbells.  At the end of the 40 seconds, the woman carrying lighter weights has completed the exercise easily.  Her heart rate hasn't increased, her respiratory rate has remained constant, and she hasn't broken...
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There Will Be Blood!

0 comments | Posted by Aevok Apparel on
Welcome to Aevok - your new favorite running lifestyle brand. Aevok is built from one very simple idea: disrupt the running industry.  We were fed up with the cookie-cutter sameness of every athletic apparel company on the market, so we decided to do something about it.  Gray shirt, blue shirt, black shirt, boring, boring, boring.  We were tired of vanilla because that is not who we are.  More than anything else, we wanted a shirt that fully expressed our inner badass.  And our inner badass is most definitely NOT a gray shirt. What is Aevok, you ask?  Simply put, the...
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That’s it. I’ve had it. If one more company uses the words “cleanse” or “detox” for one more product, I will lose my shit. Lose it! Because, guys, it’s ALL MARKETING. Which is another way of saying, it’s all bullshit. It’s just like the milk = strong bones correlation. Which is totally, factually, 100% incorrect, yet is now indelibly imprinted into every American’s brain. The marketing geniuses have struck again and created the detox-cleanse myth. And now every product and program out there wants you to believe you NEED one because your body is so vile and dirty and filled with...
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FUCK Sugar

0 comments | Posted by Aevok Apparel on
  There is a culture of sugar in America.  We pay homage to it, we bow down to it.  And it MUST.BE.STOPPED. for the health of our children, ourselves, and our nation. Think I'm exaggerating? For those parents out there, would you DARE let Easter pass without a big basket filled with chocolate and candy? Because somehow Jesus rising from the dead must be celebrated with a chocolate bunny, right? WHAT?!? Why is the made-up Hallmark holiday of Valentine’s Day now celebrated by the exchange of cheap paper cards and candy between 7 year olds? And just try to buck...
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